Our Story

Who We Are
The Guild Group, LLC is a premier eCommerce reseller and wholesale business that connects consumers to their favorite brands on popular online marketplaces such as Amazon, Walmart, Target, eBay and Google Shopping.  We pride ourselves in bringing the hottest selling consumer brands and products to market at the best prices.  Our team is comprised of smart and talented professionals that are seasoned in our industry and who are passionate about exceeding our customer's expectations with best-in-class products and customer support. 

Our Commitment

 We cultivate and directly invest in established and emerging brands by treating them as our own. This means building a community of disruptive CPG founders and leveraging our decade’s worth of marketplace learnings and strategic partnerships to take their growth and presence to the next level.

Co-Founder & CEO

Chris Fries

Chris Fries serves as the Co-Founder & CEO of The Guild Group.  As a seasoned sales and marketing executive, Chris has worked with some of the largest retail CPG brands in the industry to bring innovative products to market. He leads the development of enterprise-level strategic planning with a focus on driving innovation, transformation and growth for our valued customers. 

Prior to founding The Guild Group, Chris held leadership roles in brand management and strategic partnerships at L'Oreal and has worked with some of the largest retail brands in the world during his time at Accenture, Cisco and Google.  Chris earned an MBA from Thunderbird School of Global Management and a bachelor's degree in marketing management from Virginia Tech.